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When Amy Jackson got ‘stabbed’ in the belly

People for the Ethical Treatment of Animals is known to come up with radical campaigns

Amy Jackson in the new PETA ad campaign

People for the Ethical Treatment of Animals is known to come up with radical campaigns.

Its latest ad in India features actress Amy Jackson, wrapped in plastic and pierced through the belly with a butcher’s hook.

The ad is meant to encourage people to embrace vegetarianism, and is being released in time for World Meat Free Day today.

Jackson, who’s a vegetarian, says, “I’ve noticed a change in my body (after giving up meat)… So I feel a lot healthier, lighter, with a lot more energy.”

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In the past, Lara Dutta, Shahid Kapoor, and Anil Kumble have teamed up with PETA to promote their campaigns.

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