Samantha Ruth Prabhu turned muse to raise awareness about Indian fashion and sustainability for a brilliantly classy and edgy photo shoot for a leading magazine, JFW.
It would be quite safe to say that Samantha Ruth Prabhu is the undeniable fashionista of the South Indian film fraternity, ruling the roost with her out-of-the-box style choices and flitting from one stunning style to another quite effortlessly. The gorgeous bride-to-be, who is all set to walk down the aisle with her fiancé, Naga Chaitanya gets the town talking about her impeccable style choices every time she steps out. Quite recently, the diva pushed the fashion boundaries beyond the conventional and turned muse for some stunning handloom creations, making a compelling case for sustainability in the Indian fashion scene. As the brand ambassador of the ancient arts of dying handloom for Telangana, Samantha Ruth Prabhu has taken to its promotion with much gusto and fervor, in tandem with her stylist and designer, Preetham Jukalker for the leading magazine, Just For Women (JFW).
Spinning a splendid tale of her fairytale romance with Naga Chaitanya and her journey forward, all whilst playing muse to some of the most sought-after and edgy handloom creations, Samantha Ruth Prabhu gives everyone a lesson in looking ridiculously hot. Indian fashion and sustainability have gained prominence in recent times to protect, nurture and foster the growth of the traditional handlooms with more and more fashion designers jumping aboard this bandwagon and doing their bit. While the sensual appeal of the Indian handlooms is undeniable, here’s how Samantha Ruth Prabhu scorched with her one-of-a-kind photoshoot.
Cover Girl Samantha Ruth Prabhu goes bohemian chic
On the cover, Samantha is seen flaunting a toned midriff with matching ikkat separates featuring a bikini style bralet and flared pants replete with a multi-colored longline ikkat shrug. Channeling a bohemian chic vibe with chunky necklaces and the turbaned look, Samantha Ruth Prabhu cuts out quite a sexy and stylish picture.
Sustainable fashion muse – Samantha Ruth Prabhu
In a series of pictures, Samantha aptly demonstrates and busts the myth that traditional Indian handloom can’t be as sexy as western wear replete with contemporary cuts and risqué silhouettes all whilst retaining the traditional essence.
Wearing a slit saree featuring an ikat blouse, a gingham pallu, and khadi pleats, Samantha sparks off an edgy vibe.
With those smokey eyes, braids, choker and a chunky anklet, Samantha cuts out an aesthetic picture flaunting a toned leg and those feminine curves to the hilt.
She also flaunts a longline linen cape over her saree.
Flaunting a voluminous ikkat dress with a ruffled hem and a dangerous plunge that traverses all the way to the midriff, Samantha looks astonishingly sensual flaunting her long tresses and her look aptly accessorized by a choker and a pom pom bracelet.
While most of her contemporaries fashion the modern fabrics, Samantha decided to go down the unconventional way and promote handloom in a quirky manner, with this irresistible and amazingly captured photoshoot.